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April 20, 2010
DM News - Colonial Life works with Maximizer on CRM

"We have a lot of agents nationwide with different needs, so we're able to use all the different portals to bridge the communications between customers, brokers and field agents," said Zina Oster, Pacific Northwest territory manager for Colonial Life, which has used Maximizer since version 10.5. "Most of our people are out in the field, so it's much more convenient. They don't have to wait till they get back to the office."
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April 12, 2010
Crackberry.com - Maximizer Launches Industry's First All-Access CRM for SMBs

If you're looking to increase connectivity and productivity for your outside sales or work forces, I strongly suggest you take a look at Maximizer Software to see if they are the right fit for your company.
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April 12, 2010
Itbusiness.ca - SMBs win with bundled mobile licensing of Maximizer's CRM 11

The company's latest product, CRM 11 acquired a broader Web access footprint but also got a slimmed down TCO (total cost of ownership) by way of a new all-access license pricing that consolidates desktop, mobile and Web access under one single fee.
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April 9, 2010
Mobile Enterprise - Mobile CRM Field Goes Specialist And Social

"We're doing a lot of stuff in regard to communications with our customers... everybody's expecting quick responses," says Colonial Life's Zina Oster. "Most products aren't flexible enough, or require IT overhead, or are expensive, but Maximizer had the best combination without making compromises", she adds.
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April 8, 2010
CRM Magazine - Maximizer Rolls Up Its Mobile, Desktop, and Web Offerings

Version 11 continues along the path of "mobilizing the workforce" and introduces a new all-inclusive licensing option for SMBs. Much like a cable company's bundling of wireless internet, phone, and cable television, CRM player Maximizer is rolling up its mobile, Web, and desktop CRM solutions into one-license access for its small-to-midsize (SMB) customers.
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April 5, 2010
Visage Mobile - Maximizer Software announces new mobile management tool

CRM expert Barton Goldenberg says that CRM 11 will help give small business owners an edge in employee productivity through advancing mobile management capabilities.
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April 1, 2010
CMS Wire - All-In-One Access CRM Licenses

Everyone is trying to do more with less at the moment. Maximizer, which provides CRM and mobile CRM solutions, with the release of its CRM 11, is offering an all inclusive, all access license that covers mobile, web and desktop CRM options specifically for SMBs.
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March 30, 2010
eWeek - Maximizer Software Releases CRM 11

According to Zina Oster, Pacific Northwest territory manager of Colonial Life, a benefits solutions provider that previewed the newest version, the new, highly intuitive user interface is expected to dramatically increase adoption rates from its agents, particularly new agents.
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March 29, 2010
BlackBerryCool - Maximizer CRM Mobile Updated with New UI, Navigation and Media Support

The latest update to Maximizer Mobile features a redesigned tabbed interface, tighter integration with native BlackBerry applications, and more features that enable deeper interaction with real-time customer data.
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March 19, 2010
CRM Insight: Thought Leadership vs Sale and Coupon

Reaching customers and prospects through optimal marketing campaigns and messages is a primary goal of most small businesses, but the question of how...
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January 17, 2010
Blend Work and Play
How to adopt-and adapt-CRM for a generation raised on mobile technologies.

Instead of blocking "rogue" devices such as iPhones, BlackBerrys, and Google Androids, organizations should encourage the use of these popular devices as a way to increase the adoption of line of business (LOB) applications such as CRM and sales force automation (SFA).
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December 13, 2009
On-the-Go CRM: The Latest Developments

Maximizer Software is also a RIM BlackBerry ISV Alliance Member and Microsoft Gold Certified Partner. Maximizer Mobile CRM, which is aimed at small-midsized businesses, gives users instant access to information in the field, including customers' history, leads, sales opportunities, dashboards, customer service cases, documents and schedules.
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November 24, 2009
Inside Looking Out: An Executive View on Enterprise Mobility with Vivek Thomas

I first spoke with Vivek a few weeks ago when I was introduced to his company's mobile CRM application. I really enjoyed speaking to him to get a sense of how he feels mobility is evolving. We decided to sit down last week and have him be interviewed by yours truly.
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October 23, 2009
Maximizer Software Joins Rogers Wireless Mobile Data Alliance

Maximizer Software Inc., a provider of customer relationship management, or "CRM," and mobile CRM systems, is now a member of the Rogers Wireless Mobile Data Alliance program.
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October 2, 2009
Maximizer Launches MaxApp World

CRM vendor Maximizer Software has launched MaxApp World, a global third-party application portal featuring vertical industry solutions, integrated applications, and utility add-on solutions.
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October 1, 2009
Webcast: Using Online Services & Mobile Apps to Save Time, Money

With Maximizer, merchants can look up a customer�s history before meetings or after, get in-the-moment updates from field to management and even track their time better.
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October 1, 2009
Mobile CRM Keeps Enterprises Moving in the Right Direction (page 24)

Mobile devices are a must-have tool for manufacturing companies seeking an edge in today's business environment, as they allow field staff - in both the sales and service side - to keep business moving, no matter where they are, with immediate access to critical customer information.
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September 9, 2009
DeepDive: Technology Directions - Diving into the Airwaves

There are vendors with very specific wireless customer relationship management (CRM) applications and/or middleware. They are proficient at training your team in how to move back-end applications out to a mobile workforce.
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September 1, 2009
The mobile CRM convergence: blame the smartphones.

The faster speeds are prompting more firms and users to deploy and enable browsers to access consumer and work applications in realtime via the web...
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August 31, 2009
Maximizer President Vivek Thomas on Mobile CRM, Social CRM and the SMB

I had an opportunity to speak with Maximizer software's president Vivek Thomas about their big push into the mobile crm space. For those of you not familiar with them, Maximizer is among the leaders in providing customer relationship management tools and services to the SMB community.
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August 24, 2009
Maximizer CRM was named "Leader: Small-Business Suite CRM"
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August 21, 2009
Maximizer Mobile CRM Freedom solution for BlackBerry

Whether in sales, marketing, customer care, or any job that requires dealing directly with clients, detailed and easy to access records is crucial.
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July 10, 2009
Mobile Enterprise - Sales In The Field

The twin business drivers of an economic downturn coupled with a growing mobile-literate workforce are making mobile sales solutions increasingly attractive to enterprises of all types and sizes.
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July 9, 2009
Hospitality Technology - CRM is Key to World-Class Service at Wickaninnish Inn

Utilizing Maximizer CRM for the past 12 years has been key to the successful and efficient operations at the Tofino, B.C. resort.
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July 6, 2009
eWeek - How to Motivate Smartphone and Application Adoption from the IT Side

Despite the economic downturn and cuts in IT spending in other areas, mobile adoption in the workplace is on the rise. Some companies have chosen to take advantage of the economy to invest in capital projects such as mobility and its infrastructure.
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July 2, 2009
Sales & Marketing Management -
Return to the Customer With CRM

Whether you call it an uncertain economy, a down economy, or a recession, one thing is definite: buyer behavior is quite a bit different from what it was a year ago.
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June 26, 2009
CRM Today - Q&A with Vivek Thomas, President, Maximizer Software

Vivek Thomas joined Maximizer in 2002 and began serving as the CRM software provider's president on June first of this year. He graciously agreed to an email interview with CRM2Day about the current state of the CRM market and Maximizer's plans for the future.
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June 11, 2009
BlackBerryCool.com - Maximizer Mobile CRM for BlackBerry Walkthrough

Maximizer Software's mobile CRM service for BlackBerry is a robust application powered by a company with a long history in the industry.
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May 22, 2009
CRM On-Demand vs On-Premise: Four Considerations to Help You Decide

Before making a decision (including selecting a hybrid solution) and narrowing down your option of vendors, following are some clear-cut definitions to help you navigate the options.
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May 11, 2009
CRM Product Review - Maximizer's CRM Solutions Receive Several Nods

Maximizer Software is on a roll. Six days ago, there was an announcement that two companies signed its partner program, and even more recently, Maximizer Mobile CRM was certified through the Sprint Smartphone Certification Program to work on Sprint networks.
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May 8, 2009
Maximizer: Now Certified By Sprint

CRM vendor Maximizer Software has announced that it is now a member of the Sprint (News - Alert) Smartphone Certification Program.
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May 6, 2009
Best of WES 2009: Highlighting the latest & greatest BlackBerry Innovations from WES

Mobile CRM is an application for sales and anyone who needs to track client progress. The app is a mobile component for a robust back end CRM system and it has a proven positive impact on sales.
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May 1, 2009
Destination CRM ? Twitter on CRM

CRM vendors are beginning to find ways to put the microblogging marvel to work -- for themselves and for their users.
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April 14, 2009
ISM ? Top 15 CRM for SMBs

April 2009 ? Maximizer CRM 10.5 was selected by ISM Inc., Social Media, CRM and Contact Center strategic advisors, as a Top 15 CRM for Small & Medium Business Software Award winner for 2009. This is the seventh time that Maximizer has received this recognition.
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April 14, 2009
Maximizer looks internally for new leadership

CRM provider Maximizer Software appointed Vivek Thomas as its new president late last week.

Thomas, who is currently managing director of Maximizer's Europe, Middle East and Africa (EMEA) division, will enter his new role on June 1, replacing current president John Caputo.
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April 13, 2009
ITbusiness.ca: Mobile CRM users favour BlackBerry over iPhone

Customer-relationship management vendor Maximizer (TSX: MAX) says most of its mobile CRM users favour the BlackBerry platform, and the ever-changing dynamics of mobility require more frequent platform refreshes, leading to the recently released Maximizer 10.5 Freedom for BlackBerry.
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March 9, 2009
DM News: Building loyalty on a busted budget in 2009

The key to developing brand loyalists is reviewing all of your customer touch-points to create experiences that "wow" your customers. Loyalty cards and points programs may encourage some repeat purchases, but they don't breed emotional brand commitments.
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February 25, 2009
ITbusiness.ca: iPhone, BlackBerry to slug it out for "mobile CRM" supremacy

"With mobile access to customer information online, there's very little need for our sales team to return to the main office when they're out closing a deal."
- Doug Roche, Managing Partner, RTR Advisory Group.
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February 20, 2009
The Washington Post & PC World:
10 Must-Have Apps for Your BlackBerry

Leave your laptop at home--or, at least, that's what this CRM (contact relationship
management) application promises to help you do. Maximizer CRM for the BlackBerry offers many of the features of the company's popular desktop CRM app in a version that takes advantage of your smart phone's features.
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February 17, 2009
Wireless Week: FirstNews Briefs

Maximizer Software debuted debuted Maximizer CRM 10.5 Freedom for BlackBerry smartphones from Research In Motion (RIM), enabling one-click, one-touch access to customer and sales information. The release was unveiled at the opening day of GSMA Mobile World Congress.
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February 16, 2009
RCR Wireless: @MWC: Maximizer targets BlackBerry users with CRM solution

Maximizer Software has launched its entirely first mobile product exclusively for BlackBerry handsets that is geared to free workers from laptops and reduce downtime in the field for sales and service professionalss.
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February 16, 2009
PC World Blogs: Maximizer CRM 10.5 Freedom for BlackBerry Announced

Unveiled at the opening day of GSMA Mobile World Congress, the solution delivers enhancements that will move small to medium-sized businesses (SMBs) one step closer to a smartphone-only workforce. The latest mobile CRM offering frees executives and managers from cumbersome laptops and reduces downtime in the field for sales and service professionals.
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January 13, 2009
PC Mag Blogs - Maximizer Mobile CRM Now Available for HTC Google G1 Smartphone

By accessing Maximizer Mobile CRM through a wireless web browser, sales and service professionals who use the HTC Google G1 may now view and update critical customer, sales, and service information in real-time, directly from the smartphone to the corporate CRM system.
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December 16, 2008
insideCRM - Top 5 CRM Predictions for 2009 from Maximizer’s CTO

We did a Q&A with Will Anderson, Maximizer’s CTO, earlier this year and found him to be a smart guy who loves technology, especially mobile technology. In Will’s words, here’s what we have to look forward to in 2009.
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December 5, 2008
destinationCRM - Maximizer Maximizes Its Mobile Operating Options

The CRM vendor's mobile solution is now available for Nokia phones and other smartphones running the Symbian operating system.
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