March 29, 2010 – BlackBerryCool »
Maximizer CRM Mobile Updated with New UI, Navigation and Media Support

The latest update to Maximizer Mobile features a redesigned tabbed interface, tighter integration with native BlackBerry applications, and more features that enable deeper interaction with real-time customer data.

March 19, 2010 – Small Business technology »
CRM Insight: Thought Leadership vs Sale and Coupon

Reaching customers and prospects through optimal marketing campaigns and messages is a primary goal of most small businesses, but the question of how to hit the sweet spot and prompt ongoing responses remains ever-elusive for many. For one, the sheer volume of emails and advertising reaching your target contacts makes it difficult to avoid information overload in favor of focusing on one message at a time. Also, only the most compelling and relevant messages are likely to cut through the clutter. CRM can help businesses effectively tackle this problem with targeted campaigns that reach the right contacts with the hardest-hitting messages—namely thought leadership content rather than just pricing promotions.

January 17, 2010 - DestinationCRM »
Blend Work and Play - How to adopt—and adapt—CRM for a generation raised on mobile technologies.

Customer-facing organizations can capitalize on Generation Net's affinity for and propensity to use multitasking technology in the workplace. Instead of blocking "rogue" devices such as iPhones, BlackBerrys, and Google Androids, organizations should encourage the use of these popular devices as a way to increase the adoption of line of business (LOB) applications such as CRM and sales force automation (SFA).